Gen Z Travel Trends: Why They Matter for Short-Term Rentals

Gen Z travel trends are no longer “what’s coming” — they’re shaping short-term rentals right now. Born between 1997 and 2012, this generation is traveling more than ever, influencing not just their peers but also Millennials, Gen X, and even Boomers.

Unlike older travelers who might prioritize convenience, Gen Z wants experiences. They’re looking for unique, Instagrammable, eco-friendly, and tech-savvy stays that feel connected to the local community. If your rental doesn’t deliver, they’ll simply scroll past and book somewhere else.

Gen Z’s Growing Travel Power

By 2030, Gen Z will make up nearly 25% of the global workforce. With that comes greater spending power and more trips. But what really makes Gen Z unique is their influence: their values are reshaping what all travelers expect. From sustainable design to smart tech, Gen Z travel trends are becoming the new standard for short-term rentals.

7 Gen Z Travel Trends Every Host Should Know

1. Instagram-Worthy Spaces

If it doesn’t look good online, it won’t get booked. Gen Z is highly visual, and their travel choices are influenced by social media.

Host tip: Create one or two “wow” spots in your rental — think colorful murals, cozy reading corners with natural light, or stylish outdoor seating. Highlight these in your listing photos.

2. Eco-Friendly Stays

Sustainability is more than a buzzword; it’s a Gen Z expectation. They actively seek rentals that align with eco-conscious living.

Host tip: Start small with refillable toiletries, LED lighting, and recycling bins. Highlight these eco-friendly touches in your listing.

3. Seamless Tech

Slow Wi-Fi or complicated check-ins are dealbreakers. Gen Z values speed and convenience in every part of their stay.

Host tip: Upgrade to smart locks, maintain strong Wi-Fi, and swap bulky paper guides for QR-coded digital welcome books.

4. A Local Touch

Gen Z wants authentic experiences. They’re less interested in generic tourist attractions and more excited about hidden gems.

Host tip: Provide insider tips on your favorite local cafés, hiking trails, or food spots. Consider partnering with local businesses for discounts.

5. Flexible & Affordable Options

Flexibility matters. Gen Z often books last-minute and loves affordable yet stylish stays.

Host tip: Offer flexible cancellation policies and midweek discounts to appeal to spontaneous travelers.

6. Community & Shared Experiences

Travel isn’t just about the place — it’s about connection. Gen Z enjoys spaces that foster interaction, even in short-term rentals.

Host tip: If possible, create shared spaces like rooftop lounges or backyard firepits where guests can connect.

7. Story-Driven Design

Gen Z loves spaces with personality. They’re drawn to rentals that tell a story — whether through décor, themes, or cultural inspiration.

Host tip: Showcase the story behind your property. Did you renovate it yourself? Is it inspired by local culture? Share that in your listing description.

Why These Travel Trends Matter for Hosts

Even if Gen Z isn’t your biggest guest group today, their expectations are setting the tone for the entire travel industry. By adapting to Gen Z travel trends, you’ll not only attract younger travelers but also appeal to Millennials, Gen X, and Boomers who are adopting similar preferences.

The earlier you adapt, the more competitive you’ll be. Those who wait risk falling behind while other hosts lock in repeat bookings.

Gen Z Travel Trends Are the Future

Gen Z isn’t just influencing travel — they’re redefining it. By making your rental stylish, sustainable, tech-friendly, and locally connected, you’ll create a guest experience that resonates across generations.

Start small, test updates, and highlight your changes in your listing. Before you know it, you’ll be the rental everyone’s sharing on Instagram.